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| Priscilla Muigai |
Fashion designers in Kenya have long been viewed as little more than glorified tailors. However, this perception is beginning to change as more designers make a mark in the industry. Priscilla Muigai is one such fashion designer, and she has found her niche making outfits with unique African prints on them. She has been in the industry for six years, but only in the last three did she make what was previously a hobby a full-time business. “I started out designing for fun, but when family members and friends would see what I was creating, they’d ask me to make clothes for them. They initially wanted outfits for special occasions, but later began asking for clothes for everyday wear,” she said. “Because of the constant requests, I began to mull over making fashion design a full-time job.” And the more she thought about it, the more business sense it made. Soon, she registered Just Redd Apparels. “To start off, I used the deposits that friends and family had paid so I could purchase materials for their clothes and print my designs. So, I didn’t have to use my own money to start.” She also chose to focus on designing clothes that have a modern African look that could be worn every day, anywhere.
This is quite inspirational to young aspiring African designers.
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