Friday 10 October 2014

The Birth Of An Emerging Global African Brand - Okunoren

Founders of Okunoren


The world retail congress Africa has announced the Okunoren twins as winners of its prestigious Retail Innovation awards. The Okunoren twins who are one of Africa’s most respected clothing entrepreneurs will be formally crowned on the 18th of November 2014 in Johannesburg, South Africa.

Since 2013, the Retail Congress Africa Lifetime Achievement Award celebrates pioneers in best practice and innovation in the retail industry. This year the Congress has introduced the Retail Innovation Award to celebrate pioneers in creativity and promote retailers who are driving change and growth with inspirational vision and foresight. The Congress Advisory Board and senior experienced retailers specially select the recipients of these awards and not influenced by any local body or authority of the recipients.

This year, the CEO of Shoprite Holdings, Whitey Basson is been honored with the Lifetime Achievement Award for his immense contribution to African retail, while Taiwo and Kehinde Okunoren the founders of Nigeria’s biggest menswear clothing company are been honored with the prestigious retail Innovation.

Okunoren Twin
Okunoren Twins is a Nigerian fashion house founded in 2001 which designs, manufactures, and retails ready-to-wear men’s clothing. The brand markets these products under sub-label “Okunoren” in the Okunoren Twins flagship store and these collections resonate with the label’s signature sharp cut, and exquisite attention to detail. Another sister brand is “The shirt company” which retails English shirts of brilliant quality with a stunning collection.

Though early inspirations came from Savile Row, the label carries the CONCEIVED IN AFRICA trademark to draw awareness to the birth of an emerging global African brand and the idea that reflects the emergence of African solutions to African problems; more than ever before it is imperative for Africans to take charge of their own destiny.

 

The hat fits, doesn't it?

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