Tamara Cherie Dyson from current World Design Capital Cape Town is the lucky young designer to be hitching her dreams to a star this year as she celebrates winning the ELLE Rising Star Design Award 2014, in association with MRP and presented by African Fashion International (AFI).
Dyson follows in the footsteps of SA fashion luminaries such as David Tlale, who has gone from Rising Star Design Award winner to acclaimed international designer, showing his ranges at New York Fashion Week and beyond.
Entrants were invited to reflect their own design aesthetic in their ranges, says judge and ELLE South Africa editor Emilie Gambade.
‘Tamara stood out among the finalists for her flair in interpreting contemporary and historical international trends,’ says Gambade. ‘She delivered her own vision of clean sharp lines softened by the use of luxurious fabrics.
‘There’s a very modern edge to the looks she presents, complemented by classic finishes and fascinating detail. We look forward to seeing Tamara’s talent blossom.’
MRP trend director and Rising Star judge Joanne Frédéric says, ‘Tamara blew us away with her refined and sophisticated collection. Her innovation in developing fabrics locally was definitely a stand out element for us. Her solid and well thought through business plan set Tamara apart. Tamara will no doubt show the global market what African design talent is all about.
‘Taking part in the ELLE Rising Star Design Award has been an awesome experience,’ says Dyson. ‘It’s also been fascinating to see the wonderful designs of my fellow finalists.
Source: fashionghana.com
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