Tuesday, 11 November 2014

Tanzania Pushes Fashion Forward With Swahili Fashion Week

THE seventh annual Swahili Fashion Week will take place at Sea Cliff Hotel between 5th and 7th December in Dar Es Salaam.
This year the Swahili Fashion Week will collectively bring together 24 designers from within Tanzania and beyond to showcase their collections, predicting trends for the East African market for next year.

Speaking to the Sunday News, Washington Benbella manger of the show clarified that many designers turned up to show case their designs and 24 were selected.
"Swahili Fashion week is aimed at reaching out to the public to emphasize and promote Tanzanian talent in the fashion industry.
"It's about valuing our own designers and building brands by taking them to an international level," he said.

Throwing light on the Emerging Designers competition that is part of the Swahili Fashion Week, Benbella added the competition is for upcoming designers who are given theme to work through.

He added that this year theme is number 7, whereby the in finalists in Emerging Designers competiti0on are required to create designs with the number seven.
The following are the finalists who will take part in the Emerging Designer competition; Nabila Bhanji , Damian Luwanda , Ally Aurora Parsaw, Mary Edward Mollel, Mendrad Peter Mlowe.

Juma Julius John, Oliviah Geoffrey Majule, Trina Samira Ngene from Kenya and Namfundo Promise Madlala from South Africa The Fashion week shall feature a shopping festival throughout the three days which will give fashion and accessories designers a chance to showcase their work.

The fashion week will end with the awards ceremony celebrating the achievements in the fashion industry in Tanzania and East Africa as a region "We urge the public to support the design industry and proudly wear Made in Africa, , especially Tanzania.
Our own talented designers talents need to be nurtured to evolve them into synonymously globally recognised brand names". he added.

The event that is organized by 361 degrees, will take place at Hotel Sea Cliff & Sea Cliff Apartments under sponsorship of East Africa Television, East Africa Radio, National Arts Council of Tanzania BASATA (Basata), 2M Media, Baileys, Syscorp Media, Tanzania Printers Ltd, NexiaSJ , Fabcars as well as Eventlites company. Source:allAfrica.com

...promoting African Fashion & Fabrics!

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