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| Artist performs while Models strut the runway |
AFTER four years of offering something different in the country's
showbiz industry, the popular fashion and music event, Music Meets
Runway (MMR), has become a major part of the country's events calendar,
with large followership in Lagos, which is regarded as the entertainment
capital of Nigeria.
But in what seems like a deliberate effort to further localize the
concept, Le Reve Events, promoter of the show, has announced that the
2014 edition will be The African Edition, which has led to the
re-branding from Music Meets Runway (MMR) to Music Meets Runway Africa
(MMRA).
Known for providing a platform for the most creative designers to
showcase their latest collections, accompanied by live performances from
popular musical acts, Music Meets Runway is a yearly event aimed at
celebration of both music and fashion on one stage. Like the name goes,
it's a meeting point for latest fashion designs and latest music hits.
For instance, last year's Icon edition featured four of the most
outstanding designers in Nigeria today. They include Ituen Basi, Mai
Atafo, Lanre Da Silver Ajayi & Deola Sagoe. Aside the runway
display, the audience was thrilled with Performances by Tuface, D'banj,
Wizkid, Tiwa Savage, Seyi Shay, Lola Rae and the legends such as Dr
Victor Olaiya & Femi Kuti. International fashion designer and
fashion Icon Angela Simmons hosted the event alongside Nigeria's Ik
Osakidowa, while supermodel Alek Wek also thrilled guests, as she
strutted down the MMR runway and presented Deola Sagoe with the Icon of
The Icons Award.
Year after year, the brand brand has continued to raise the bar in
the entertainment industry and it is no surprise that news of its'
success has spread to other African countries such as South Africa,
Ghana, Kenya, Tanzania and others.
In line with the tradition of the show, this year's package has been
appropriately themed The African Edition, with the aim to spotlight
excellence in arts and craftsmanship by celebrating the diversity of
African artisans and showcasing various unique and authentic creations
from trailblazers in the African society today. MMR 2014 promises to be
an experience like no other, putting the best of African music and
fashion together on one stage in Lagos, Nigeria.
Already endorsed by the Ministry of Tourism, the initiative will
promote tourism in Nigeria by bringing Africa to Nigeria. Billed for
December 23, 2014, at the Eko Hotel, Victoria Iasland, Lagos, organiser
will be making tickets for the event available at 20% discount till
Sunday November 30, 2014.
The Music Meets Runway Foundation was established in 2011 to support
and empower emerging talent across the arts, at critical stages in their
creative lives. The mission is to use music and fashion to educate,
motivate, inspire and change lives by providing assistance to the youth.
By either supporting their growing business or by bringing Arts &
Crafts into their educational system, thereby creating jobs, the brand
has been able to leverage our love for fashion and music to provide
opportunities for philanthropic growth.
Speaking on the project, Jennifer Olize, the CEO of MMR said, "last
year, the MMR Foundation through the help of sponsor; Sovereign Trust
Insurance, was able to reaffirm its commitment to empowering emerging
talents by awarding a 3 Million Naira grant to Olakunbi Oyelese,
creative director of Nigerian fashion label; April by Kunbi at MMR 2013.
This year, the MMR Foundation continues on the journey to find and
showcase the best of African Fashion as we embark on a rigorous search
for one designer, who will join the ranks of Kunbi Oyelese as MMR Rising
Icons," she hinted. Source:allAfrica.com
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